Ethnography: Visions & Versions.
Approaches to Qualitative Research – Theory & its Practical Application: A Guide for Dissertation Students.
Oak Tree Pres Cork, Ireland , pp. 261-282.
In Chapter 3, Marian Crowley-Henry presents an aspect of the
evolving research approach of ethnography and participant observation,
delineating the complexities involved in classifying research as
ethnographic, given underlying discrepancies in how the approach is
applied and the respective philosophy behind its use. The chapter offers an
overview of contemporary literature concerning ethnography in social
research, from classic ethnography (such as Clifford, 1988; Mead,
2001) to the placement of all qualitative research as ethnographic
(Mason, 2002). The author’s own research (Crowley-Henry, 2007; Crowley-
Henry & Weir, 2007, 2009) is considered in order to provide a concrete
example of a contemporary ethnographic piece of research. Practical
examples of real fieldnotes and extracts from interview transcripts are
presented in the chapter. Key guidelines for conducting ethnographic
research are shared, meriting the adoption of an ethnographic approach to
research, even for undergraduate students who may not have the
opportunity to conduct longitudinal studies for their dissertations.
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||Social Sciences > School of Business, Design & Innovation, Management
Dr. Marian Crowley-Henry
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