Balogun, Julia and Huff, Anne Sigismund and Johnson, Phyl
Three Responses to the Methodological
Challenges of Studying Strategizing.
Journal of Management Studies, 40 (1).
Empirical studies of strategizing face contradictory pressures.
Ethnographic approaches are attractive, and typically expected since we need to
collect data on strategists and their practices within context. We argue, however, that
today’s large, multinational, and highly diversified organizational settings require
complimentary methods providing more breadth and flexibility. This paper discusses
three particularly promising approaches (interactive discussion groups, self-reports,
and practitioner-led research) that fit the increasingly disparate research paradigms
now being used to understand strategizing and other management issues. Each of
these approaches is based on the idea that strategizing research cannot advance
significantly without reconceptualizing frequently taken-for-granted assumptions
about the way to do research and the way we engage with organizational
participants. The paper focuses in particular on the importance of working with
organizational members as research partners rather than passive informants.
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