Loyal after the End: The Endurance of Organizational Identification
Walsh, Ian J. and Bartunek, Jean M. (2012) Loyal after the End: The Endurance of Organizational Identification. Proceedings of the New Frontiers in Management and Organizational Cognition Conference . ISSN 978-1-909561-01-4
This paper develops and tests a model of the role of organizational identification in members’ propensity to express loyalty to a defunct organization through participation in activities that sustain its most valued elements. It also identifies four antecedent factors to organizational identification that can explain its persistence after formal organizational membership ends as well as the effects of loyalty behaviors. Survey results were analyzed using confirmatory factor analysis and structural equation modeling procedures. The resulting model demonstrated strong fit with the data according to several goodness-of-fit indices.
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