Jarrett, Kylie
(2003)
Labour of Love: An Archaeology of Affect as Power in E-Commerce.
Journal of Sociology, 39 (4).
pp. 335-351.
ISSN 1440-7833
Abstract
In the discourses of the electronic commerce (e-commerce) industry, con-
sumers are alleged to be empowered by the affective relations they establish
in online communities. This article investigates this claim using a Foucauldian
archaeological framework. It seeks to identify the key social and historical con-
ditions that have enabled this representation to appear and to become a viable
characterization. The question it examines is not whether consumers are actu-
ally empowered by e-commerce, but why it is deemed important to interro-
gate online consumers’ affective activity in terms of power.
Item Type: |
Article
|
Keywords: |
affective relations; consumer culture; e-commerce; Foucault;
Internet; on-line community; power; |
Academic Unit: |
Faculty of Arts & Humanities > School of English, Media & Theatre Studies |
Item ID: |
4664 |
Identification Number: |
https://doi.org/10.1177/0004869003394002 |
Depositing User: |
Kylie Jarrett
|
Date Deposited: |
11 Dec 2013 15:04 |
Journal or Publication Title: |
Journal of Sociology |
Publisher: |
SAGE Publications |
Refereed: |
Yes |
URI: |
|
Use Licence: |
This item is available under a Creative Commons Attribution Non Commercial Share Alike Licence (CC BY-NC-SA). Details of this licence are available
here |
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