MURAL - Maynooth University Research Archive Library



    Items where Author is "Lowe, Ben"


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    Hasan, Rajibul, Lowe, Ben and Petrovici, Dan (2020) Consumer adoption of pro-poor service innovations in subsistence marketplaces. Journal of Business Research, 121. pp. 461-475. ISSN 01482963

    Hasan, Rajibul, Lowe, Ben and Petrovici, Dan (2019) An Empirical Comparison of Consumer Innovation Adoption Models: Implications for Subsistence Marketplaces. Journal of Public Policy and Marketing, 38 (1). pp. 61-80. ISSN 1547-7207

    Hasan, Md Rajibul, Lowe, Ben and Rahman, Mizan (2017) Visual cues and innovation adoption among bottom of the pyramid consumers. Qualitative Market Research: An International Journal, 20 (2). pp. 147-157. ISSN 1352-2752

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